ARROW understands that a successful direct print marketing campaign is dependent on the accuracy of the database and the efficiency of the processes used in the assembly and distribution of the completed mailing piece. We have the expertise available to maximise your database using data cleansing, de-duplication and postal sorting tools to qualify the data for the best postal discounts prior to Australia Post lodgement.
We can prepare all the components for the campaign such as envelopes, address sheets (flysheets), postcards, magazines, brochures or pre-printed letters. We then direct address each where necessary using the most appropriate technology for the job – laser, inkjet or full colour digital variable data printing (VDP) prior to mechanical or handline insertion and assembly.
We can also deliver your ‘non-direct’ print collateral using our national freight resources. We draw upon courier and freight networks to provide the most efficient solutions to your distribution needs thus providing a complete ‘end-to-end’ solution.